Title Nigel Mayne And The Small Business Franchise In 2011

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As February rushes by, those New Year resolutions may be turning into distant memories if not forgotten dreams. Except for that one significant promise, to become master of your own destiny and invest in your own business.

If you are dreaming of owning your own business, there are some trends in your favour. Slow to moderate overall economic growth in many countries hard hit by the recession is forecast to continue through 2011. In the US, the small business sector remained in recession in 2010, lagging in recovery, and is now predicted to see stronger demand and better business conditions this coming year. Key trends seen as driving the growth of small business are
small manufacturing businesses in niche markets aided by technology making barriers to entry lower,
the weak dollar aiding US manufacturing cost competitiveness,
the internet becoming more widely known to small business as a low cost way of sourcing and selling goods and services.
Small business growing more familiar with and making greater use of social media in their local marketing efforts -think Groupon Inc and its highly successful coupon business supporting local deals!

When time is not on your side, the resilient and proven franchise business model allows you a faster and often comparatively risk adverse track to generating positive cash flow. Although its your own business, you don`t have to go it alone making a proven franchise operation a smart choice. Strong viable franchise opportunities are there for the qualified buyer, so how to join that select group?

Access to financing from traditional sources is expected to remain tight in the US throughout 2011, in spite of the Governments continuing efforts to support small business through tough times. We recommend that potential franchise buyers be cautious when selecting companies to do their 401(k) rollovers or when selecting a financing company with all of the fraud that has occurred in the banking sector over the last several years, finding a reputable company to provide your financing is more important than ever and a winning point in your favor with franchisors.

MatchPoint Franchise Consulting Network was founded in 2006 with a mission of helping companies expand their franchise networks and improve their system. The advice offered freely to franchise buyers by MatchPoint consultants is vital to the buyer in making a better, prudent, buying decision. The advice offered by our consultants does not make us lawyers; it is there to help the investor with a high quality due diligence process.

MatchPoint consultants know the red flags in the investment field. It takes the very few promoters that practice business fraud to taint the dream of the franchisee and their family.

That`s where seeking the independent advice of an expert franchising consultant is prudent and invaluable.

Curing The Top 3 Business Frustrations With Small Business Coaching

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When considering whether you are ready for small business coaching, check first to see if you are suffering from any of the following 3 business frustrations. An experienced coach can guide and support you in remedying these road blocks to small business success.

Not Enough Customers

One of the major frustrations for entrepreneurs is how to consistently fill their sales pipeline with qualified prospects Are you suffering from too few prospects to convert into customers? Have you considered your approach to how you go about marketing your business?.Many businesses utilize a very limited tool box of strategies and tactics in bringing potential customers to their business. A small business coaching program can open your eyes to many different methods for pulling more clients and their dollars.

Lack of Focus and Lack of Direction
It is very easy to become distracted and diminish your effectiveness by splitting your attention over too many tasks. Are you doing too many things and think this means you are productive? This can lead to poor results and an unhappy business owner. Machines can multi task; humans weren’t designed for this function.
Reaching your goals and dreams is more probable when a clear focus and defined objectives are directing your energies. To satisfy your main business goals you need to forego the adhoc decision making approach and structure the way you make decisions based on important priorities. A decision to commence a small business coaching program could be the answer.

Working Too Many Hours
Perform this exercise and enlighten yourself. Write down how many hours you are putting in each week towards running your business. Multiply this by say 50. Now jot down how much you draw in remuneration from the business per annum. Divide the dollar amount by the yearly hours and this will reveal your hourly rate. Sometimes owners will discover what they already feared; that they are earning less than some of their employees.

One of your reasons for starting a small business coaching regime may have been to be financial independent or at least to make enough to enjoy a great lifestyle. The main goal here is to improve your business to the point where:

– You are making more income than if you were working for someone else
– The business is making a profit (not just covering your drawings)
– You will eventually be working less hours

What More You Need to Know About Small Business Cash Advance

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Small Business Cash Advance is almost similar to a small amount of business loan your business house applies and receives the funding and can utilize the funds for various uses in the business and your business house needs to repay the advance. However, there are substantial differences.

The Small Business Cash Advance is by nature, unsecured. The approval for business cash advance is not subject to the investigation or scrutiny that is undertaken in the case of a small business loan. You do not need to prove your credentials or demonstrate your plan.

Additionally, Small Business Cash Advance does not require any kind of share in equity ownership in the business house and the business house is free to utilize the funds in any manner whatsoever, as is required. The lenders of Small Business Cash Advance determine the amount of Small Business Cash Advance based on the amount of cash flow from the monthly credit card charges.

The approval rates of Small Business Cash Advance almost ten times higher than that of a regular bank loan. This is mainly because of the multiple barriers and the long winding application cycles and processes banks thrust upon the loan applicant.

If you want to procure a Small Business Cash Advance from any of the institutional lenders, your business house will have to accept the credit cards as a standard mode of payment.

The applicant of the Small Business Cash Advance will have to process a minimum amount as credit card sales every month, and additionally, the business must have been operational for a period of at least a year. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage is that the funding is made steady and is always consistently available to the applicant business house so that at no point in time, lack of cash becomes a hindrance in the development of the business and puts the business house in difficulties.

Small Business cash advances can be repaid by credit card sales and the repayments are usually processed through the merchant account of the business house. All other kinds of payments received in the form of check, cash or any other means are not accepted for repayment. There are usually no fixed payments decided; you do not need to bear any upfront costs and no need to bear any closing cost.

The biggest advantage with the small business cash advances is that they are hassle free and the business houses can procure such loans or advances very easily and with minimal documentation. The only downside is that these advances are unsecured and unsecured business cash advance can tend to become a liability.

Small Business Owners Business Best Practices Ideas

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Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.

These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.

One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.

Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.

Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.

This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.

Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.

Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.

You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.

Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.

Small Business Blog Tips That Can Make A Big Difference.

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Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

Here are some tips on using a small business blog:

1. Write Naturally and Honestly

Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

2. Post often and Respond to Comments

Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

3. Promote your business, Promote yourself

A small business blog is an innovative way to promote a business.

A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

4. Be Informed and Informative

Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

5. Search Engines

For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

Great Small Business Event Marketing

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For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to:

get prospects to visit your store for the first time

build upon existing relationships with customers and vendors

grow existing lines of revenue

rally and motivate workforce and volunteers

expand branding

grow online presence and position

have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Checklist Before You Hire Someone For Small Business Websites

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All types of businesses, be it home based, manufacturing or a start up business, must have online presence today. Small Business Websites have the possibility to appeal new customers and have many growth opportunities.

What is needed is to make these websites attractive to project a very good image of the business and they should be able to present the exact business activities in a very professional manner. For this, the content material must be full of important information.

There are quite a few website designing companies that provide professional service but out of those companies, choosing one such company that would serve your requirement is tough. Prior to getting into any kind of agreement with these web designing provider, one needs to be certain of the quality of services in the long run and also availability of the support staff. The contract need to be handed over only if the business owner is comfortable with everything the firm offers.

The most important thing to have Small Business Websites would be that the firm developing such websites should have a knowledge of buildig websites for small businesses, SMEs and individuals so that their performance and competence could be checked. It is important to make sure that they look after the needs of the small business and listen to the marketing aspect also.

Such websites hold the ability to create recession proof business so that in times of volatility the marketability of businesses doesn’t get affected. The design of the website can be optimized for the search engines and are accountable to rank high in SEO parameters.

Since a designed website gives the initial impression to a customer about a item, it should be created very carefully. The first impression to website visitors with well designed websites is far greater than that of an in house website and thus it can bring in much greater business.

The cost factor is also accountable for driving a website. The setup and maintenance costs should be estimated properly and competing prices should be compared thoroughly prior to engaging a firm to build a website. It’s prudent to compare the prices of few other web designing agencies to select one that designs Small Business Websites at a fair price and one that understands how to market your business.

One more essential thing to consider is the after sales support. Also, they are supposed to give one month free post sales service to make alterations if needed. Even there should be provisions for add-on features like ecommerce, SEO and others.

Small Business Marketing Track Your Results And Save Money

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Marketing is the keyword which makes businesses run, no matter what their running capital is. From huge energy companies to companies who sell sports goods, you always require a good marketing tool or a help to get your job done. Small business marketing is a tricky area and if the marketing is not proper, it can even kill your business.

This is where Ad trackers come to bail out and rescue small businesses. Advertising a small business with an Ad tracker helps you monitor your online advertising expenditure against your actual earnings and revenues from the website, in real time. This way you can know which ads produce results for you and which do not and hence choose ads accordingly.

This will undoubtedly help you market your small business in a better way by attracting the right traffic to your website. Let us see the other attractive ways by which you can market your small business for FREE.

Online free video sharing sites like YouTube.

Create a Jingle!

Use the jingle as your caller tune!

Ad tracking = Affiliate Marketing

Undoubtedly, a lot of money can be made from affiliate marketing, more precisely Ad tracking. People are making money and the very fact that they are making money by launching not-so-useful sites must wake you up and get running to get affiliate marketing tools to your benefit.

The catch lies in how smartly you choose your ads. For example, the most incentive oriented affiliate product might not bring in good revenues! It depends on the relevance of the product with your small business and also how the ad is being displayed on the site. It is not hard to imagine that flashy sites with some relevance will get clicked on first than those ad links which are in words only.

If you can use Ad trackers, you will benefit from the software and get more worth and return for your vested business. This can be found from a service provider with some monthly fees or can be purchased with a 2-3 year license or as the product comes with. The best part is that they keep their algorithms updated by synchronizing with their main server and thereby giving you the best results. This is handy tool to organize your small business especially if youre hosting advertisements for multiple affiliate products.

There are other ways to run a business than to just run it on pure gut feeling or intuitions. You may get lucky once, twice or even thrice, but will not be able to sustain a long run. Planning is therefore of prime importance and small business marketing with advertisement trackers can help you achieve the optimum.

Small Business Computer Consulting Appropriately Setting Your Rates

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In small business computer consulting, $100 an hour can be a reasonable and livable rate. Why can setting your rates at $100 an hour make all the difference in the world?

Take the $100 an hour and multiply it by 1,500 hours a year. This is reflecting a 75% utilization rate; or 75% of a typical forty hour work week as billable time. Now youre at $150,000 a year gross.

Salary and Affordability

As a small business computer consulting firm, you will want to take a third of the gross and plow it into sales and marketing. Therefore you can afford a $40,000 base salary for your sales account executive. So, of that one third of your gross small business computer consulting income, $40,000 can go to the base salary and $10,000 can go to related marketing expenses.

Additionally, one third will take care of taxes, insurance and overhead items for the most part, and you have a third of it or $50,000 left to pay a technical staff salary.

Surpassing $100 an Hour

You may be considering exceeding a rate of $100 an hour for your small business computer consulting firm. At that point, you can hit what we call the not-so-imaginary-hourly-billing-rate ceiling.

Needless to say, if your small business computer consulting clients are paying $110 to $125 an hour, it gets even easier to be able to afford really bright, motivated, highly qualified sales and technical staff.

Higher Rates Equal Bigger Businesses

However, if you want to charge above $100 an hour in your small business computer consulting firm, youll almost always need to move above and beyond sweet spot small business clients into really large small businesses, medium size businesses and enterprise-sized accounts that require a different business model and technical skill set.

Once you do that, youre going to be operating under a completely different type of business model. And you will need even more polished and seasoned salespeople to be able to handle those accounts.

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Transition from Military Life to Small Business Careers

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Perhaps one of the most challenging career and employment situations imaginable takes place every single day when individuals serving in the military prepare to move from military service to a new career. This involves thousands of motivated government employees who at first glance should have absolutely no trouble in obtaining an appropriate job. It is hard to imagine any prospective employees who would have more motivation to work hard and succeed in whatever they do.

Despite initial appearances, military personnel are currently experiencing a high unemployment and underemployment rate. Perhaps because of this or outdated assumptions about the value of all forms of college education, the first step in military transition to business careers is often a decision to obtain a college degree. This can prove to be the right move in some cases, but it can also become an expensive mistake.

The difference between education and training is frequently misunderstood by many people, and such misunderstandings probably contribute to a disproportionate percentage of career choices focusing on educational institutions instead of more specialized (and much cheaper) career training programs. While advanced education has a special place for specific purposes and goals, it is simply not the best career choice in a surprising number of cases. One of the best possible illustrations of this dilemma occurs when someone is departing from the military. In this situation, education can appear to be the “easy” decision. But with more scrutiny, training frequently emerges as the “smart” decision.

Just as specialized business training is usually one of the most cost-effective strategies available to small businesses, the selection of a practical career training program will often prove to be a more cost-effective military transition alternative in comparison to other options that include lengthy and expensive university studies. It is true that the most viable and appropriate training choices will require some investigative time and effort to evaluate thoroughly. In large part this is due to the fact that colleges and universities have extensive marketing resources to advertise and persuade while the less well-known training opportunities are more of a “word of mouth” situation.

For example, one of the most effective career training situations devotes no resources whatsoever to advertising and lobbying. In this case the program leads to a small business finance consulting career. Because overhead is much less than the highly-capitalized universities, the cost of such services are understandably much less. Unfortunately it is not always true that you get what you pay for, so a prudent military transition will require due diligence from start to finish.

Stephen Bush has provided candid business advice to small business owners for over 30 years. He specializes in business negotiating and business proposal writing. Steve offers career training programs for small business finance consulting throughout the United States and Canada. He is a U.S. Navy veteran who works directly with individuals leaving military service and helps with the transition to a small business career.